Hybrid
Annual
Report
2022/2023

On the Curtails of Covid: Emerging as a
Beacon for our Community

Naseeha Mental Health

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Welcome Message

In recent years, Naseeha Mental Health
has demonstrated remarkable
resilience, emerging stronger than ever
from the pandemic. The nonprofit
sector faced unprecedented
challenges, including record-breaking
inflation, financial instability, and a
critical shortage of staff and volunteers.
A 2022 Ontario Nonprofit Network
(ONN) survey revealed that the Peel
region experienced the highest
demand for services, reflecting the
urgent need for mental health support.

The pandemic has left lasting effects on our
community, revealing deep stories of pain,
grief, and hope. Naseeha responded to a
25% increase in helpline calls from
concerned parents and growing requests
from schools struggling with the transition
back to in-person learning. Teachers,
overwhelmed by mounting pressures and
social deficits in students, faced burnout.
Recognizing this, Naseeha organized a
capacity-building, mental health-focused
Educators' Retreat to empower educators as
they navigated these challenging times.

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This 2022/2023 hybrid annual report highlights the significant expansion in
Naseeha’s reach, thanks to strategic partnerships. Through online webinars, in-
person workshops, anti-stigma campaigns, youth sports league support, and the
development of educational curricula, Naseeha connected with diverse groups,
including newcomers, students, educators, professionals, and families. These
efforts provided essential mental health tools and strategies tailored to various
ethnic and linguistic communities. Naseeha takes pride in its diverse and
dedicated team, who bring trauma-informed practices, social justice, and cultural
sensitivity to their work.

While new opportunities have emerged, so have challenges. However, with each
obstacle comes the chance for creative and innovative solutions, ensuring we
continue to serve those in need with compassion and dedication.

We are deeply grateful to our donors and community supporters, whose
generosity and trust have been instrumental in helping us reach these
milestones. Your support has allowed us to grow, innovate, and respond to the
needs of our community in meaningful ways. Alhamdulillah, with God’s grace, we
have been able to continue this important work, and we look forward to the
journey ahead.

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the significant expansion in Naseeha’s reach, thanks to strategic partnerships. Through online
webinars, in-person workshops, anti-stigma campaigns, youth sports league support, and the
development of educational curricula, Naseeha connected with diverse groups, including newcomers,
students, educators, professionals, and families. These efforts provided essential mental health tools
and strategies tailored to various ethnic and linguistic communities. Naseeha takes pride in its diverse
and dedicated team, who bring trauma-informed practices, social justice, and cultural sensitivity to
their work.

While new opportunities have emerged, so have challenges. However, with each obstacle comes the
chance for creative and innovative solutions, ensuring we continue to serve those in need with
compassion and dedication.

We are deeply grateful to our donors and community supporters, whose generosity and trust have
been instrumental in helping us reach these milestones. Your support has allowed us to grow,
innovate, and respond to the needs of our community in meaningful ways. Alhamdulillah, with God’s
grace, we have been able to continue this important work, and we look forward to the journey ahead.

This 2022/2023 hybrid
annual report highlights

Our Commitment

Naseeha Mental Health is dedicated to breaking down barriers, challenging stigmas,
and fostering open dialogues about mental health. Our approach is holistic, inclusive,
and deeply rooted in the understanding that each individual’s mental health journey is
unique. We strive to be a beacon of hope and guidance, illuminating paths toward
mental well-being for individuals and communities alike.

• www.Naseeha.net

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• www.Naseeha.net

Naseeha is committed to serving the community according
to the following principles:

Naseeha Mental Health envisions an
interconnected Muslim community with
networks of caregivers, integrating
advanced Muslim mental health support
with grassroots support networks. We aim
to respond effectively to mental health
crises and advocate for a resilient,
compassionate approach to mental health
within the North American Muslim
community, thereby building a stronger
and healthier collective for generations to
come.

Vision Statement

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For Individuals

As the first point of contact, we offer confidential
counseling services. We empower individuals to
develop clear action plans, which may include referrals
to local professionals, to help them help themselves.

For communities:

We advocate for civic engagement and public
awareness by being present in schools, conducting
community workshops, and participating in crisis
intervention. Using our analytics, we focus our efforts
where they are needed most and drive dialogue
within communities.

Naseeha's mission is to foster a safe and
supportive environment where individuals
can seek confidential help, advice, and
education regarding mental health
challenges. We are dedicated to breaking
down the barriers of stigma and providing
accessible mental health services to all,
regardless of age, gender, or background.

Mission Statement

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2022

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Milestones

Jan

Feb

1

2

• 03

• Content Creation Package for Newcomers
• Beta testing and advisory of Ruh’s Meditation App
• Parent Advisory Council with TDSB
• Pornography Toolkit was released On social media
• IG Live with Nisa Homes on Bell Let’s Talk Day
• In this Together Conference on Bell Let’s Talk Day

• Interpersonal Relationships Training for
  Counsellors
• Content Creation of Ruh’s Hopelessness Module
  for piloting
• Monthly Coffee House for Counsellors
• Naseeha’s Services Presentation to Marc Garneau
  Collegiate Institute
• Crisis Response at Dr. Marion Hillard Sr P.S.
• Marketing Materials shared with the YRDSB
• Mental Health Carousel at York University
• Family Day Summit at TARIC
• Annual Mental Health Conference at the Afghan
  Canadian Islamic Centre

Mar

Apr

3

4

• First in-person ‘coffee house’ to engage counselors,
  debrief calls, and promote self-care among the
  counseling team
• Planning is underway for our first in-house Naseeha
  Youth Circle
• Healing circle at Tawhid Community Centre (TCC)
  to support those who were recently affected by the
  attack at the masjid. Key themes included lingering
  physical and emotional symptoms of exposure to
  trauma, as well as a pattern of avoidance of
  emotional vulnerability.
• Summary of Literature Review for Newcomer
  Initiative
• The first installment of the Ramadan Series-
  Ramadan Safe Exercises with Belal
• Program Planning for Ramadan
• York University Face of Education- Mental Health,
  Health and Wellness Expert Carousel

• Partnerships with Guests such as Sr. Marzia
  Hassan, Imam Zaid Shakir, Zain Bhikha, Jae Deen,
  Belal Hafeez, and Nazima Queresh for our
  Ramadan programming
• Introductory Presentation to ISNA Elementary,
  Middle, and High School
• Eid boxes were distributed to three women’s
  shelters in the GTA. Nisa Homes, North York
  Women’s shelter, and Women’s habitat.
• Crisis response at Tawheed Community Center
• Crisis response at Grey Owl Public School
• Iftar dinner for marginalized youth including
  international students, reverts, and Muslim
  students without families

2022

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May

June

5

6

• FiSubstance Use Presentation at Erin Mills Middle
  School

• Our London Family First Anniversary Vigil, Partnering
  with the Youth Coalition Combating Islamophobia
• Mental Health Awareness Fair at Marc Garneau CI
• Newcomer’s Program with Syrian Canadian
  Foundation and painting artist Nada Khatib
• Internal Training with Danielle Lobo of Lighthouse for
  Grieving Children

2022

July

Aug

7

8

• Partnership with MyRec
• Healing Circle

• Naseeha Senior Staff become certified in ASIST
  training Newcomer’s event in partnership with
  Scarborough Muslim Association

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Sep

Oct

9

10

• Naseeha at Muslimfest
• Men’s Mental Health Circle
• Newcomer’s Event
• Crisis Response at Al Falah Islamic School
• IG Live Suicide Awareness Month with
  MuslimPro Malaysia

• Toronto District School Board- Islamic Heritage
  Month Event
• TMU MSA Charity Week Collaboration
• Planning for Ed Retreat (Speakers, venue, and
  marketing confirmed)
• Agreement signed with the University of Windsor
  practicum program
• Consultation with MAC- Institute for Religious and
  Socio-Political Studies (I-RSS) about racism and
  Islamophobia
• Hosted Healing Circles and Presentations for
  YRDSB and TDSB staff and families
• Facilitated workshops on Mental Health and
  Managing Emotions to ISNA elementary students

2022

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Nov

Dec

11

12

• Addictions Week Campaign on Social Media
• Breaking the Stigma: Addictions in the Muslim
  Community Event with Dr. Ahmed Hassan
• Development of a Youth Mentorship Program for
  2023 Launch
• Youth event with YMCA at East York Community
  Centre
• Student assemblies at al-Risala and al-Hussain
  Youth Group
• Hosted Affinity Circles at Lester B. Pearson
• Naseeha at the Road to Redemption Conference at
  the IMO hosted by the Khalid bin Waleed
  Community
• ISSA Conference in Winnipeg
• Stephen Lewis Secondary School in Mississauga,
  ON requested a Mental Health Strategy
  consultation with Naseeha
• Crisis Response to Domestic Violence Tragedy at
  Two Mosques and Sports League, tip sheet created
  for Imams on DV at Juma’ah
• Hosted a series of Affinity Circles for TDSB staff and
  high school students across the city

• Abstract accepted by the Muslim Mental Health
  Conference
• School Presentation to Social workers with the
  YRCDSB
• Attended MAS ICNA Conference as a sponsor
• Development of formal partnerships with TDSB
  and YRDSB
• Wellness Fair at Notre Dame SS and Ascension of
  Our Lord SS
• Onboarding of Practicum Students

2022

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2023

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Jan

Feb

1

2

• MPP Omar Al Ghabra Visit to Naseeha Office
• Connected with public and private schools in the
  GTA to develop a plan for workshop delivery in the
  upcoming year. Schools included Al Falah Islamic
  School, Valley Park Middle School, and Marc
  Garneau Collegiate Institute.
• Open House at Naseeha
• Introduced ELEVATE Youth Empowerment
  program to the community

• Family Skate night at Al Falah
• Bake Sale Fundraiser at Mentor College
• Facilitating a workshop at the Cawthra
  Community Parent Engagement Conference
• Educators Retreat

• 2023

2023

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Mar

Apr

3

4

• Developed Anti-Muslim Hate Program
• Presented Prophetic Counselling Curriculum at the
  Muslim Mental Health Conference and Visioning
  Retreat in East Lansing, Michigan
• MIST Tournament Partners
• Notre Dame Parents’ Wellness Night
• Helpline Hours Expansion Phase One from 12:00 to
  3:00 AM
• ASIST Certification Training for all helpline
  Counselors
• Mayor Bonnie Crombie Visits Naseeha Office

• Expert Reference Panel on School Safety and
  Well-Being with TDSB
• Participated in Community Dialogue on Effective
  Strategies for Engagement of Muslim
  Communities and Community Iftar
• Fundraising Iftar with Mahmoud Abdul Rauf
• Ramadan Toolkit Resource developed for the
  community
• Parent Session: Empowering Parents: Supporting
  Children’s Mental Well-Being in the Muslim
  Community with HDSB
• As-Sadiq Islamic School Leadership Summit
• Peel Regional Police visit Naseeha Office

2023

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May

June

5

6

• Parent Seminar- Middlefield CI
• Notre Dam SS Wellness Fair
• Community Resources Fair with Mary and David
  Thompson CI
• Mental Health Month Webinar
• Panelist on Impacts of racism on Mental Health and
  culturally supportive resources with YMCA-GTA
• St.Roch Wellness Fair
• Great Lakes Public School Family Night
• Community Consultation with PDSB
• Al-Falah Family Skate Night Fundraiser
• MFCA- Part 2- Dealing with Trauma
• Samuel Hearne Middle School Basketball Camp
• Ontario Principals Assoc.- Muslim Affinity Group
  Dinner
• Centennial College Practicum Partnership
  confirmed

• Islamic School Asooc. Of Canada (ISAC) Speaker for
  Inaugural Conference
• Soft Launch of the Prophetic Counselling Series with
  the “Under the Shaded Tree Event”
• Attended Afzal Family Vigil in London, ON
• Attended Scarborough Community Festival at West
  Hill Collegiate Institute
• Spoke at Provincial Government’s Inclusive
  Education, Priorities and Engagement Branch
  (IEPEB) Speaker Series: Combating Islamophobia
  Presentation

2023

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July

Aug

7

8

• Internal Revision of the Web Therapy Model and
  Program Delivery

• Working to build a resource repository with
  mental health resources for the Muslim
  community.

Sep

Oct

9

10

• Joined the Social Service Networking Session as a Panelist
  at the MAC convention
• Presented at the Al Hussein Youth Group Event
• Presented at the Parent Conference at Gibraltar
  Leadership Academy
• Invited to the Uzima International Women Relief Group
  for their Town Hall
• Naseeha is selected as the Project Collaboration with
  CASSA
• Joined the “TeaTime connects to the Community” event
  at Lester B. Pearson Collegiate Institute
• Met with the Board and Administration of Mar Garneau
  Collegiate Institute
• Naseeha Canada team joined the US team in Houston, TX
  for the MSA National 50th anniversary and in NY for a
  Mental Health 101 presentation to the NYU Community.

• Four New Practicum Students Commenced their
  practicum with Naseeha
• Naseeha was selected to participate in a Capacity
  Building Project for Racilaized Organizations
  commissioned by the Catholic Crosscultural
  Services and funded by the Ministry of
  Immigration

2023

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Nov

Dec

11

12

• Naseeha Hosted 2 more ASIST training, one for the
  internal helpline counseling team and one for
  community leaders and Imams. Successfully
  trained 8 imams to become ASIST-certified
• Conducted the Second round of the Elevate progra

• Attended MAS CON 2023 in Chicago

Helpline &

Web Therapy

Helpline

In 2022, Naseeha experienced a gradual transition back to a newly defined
normal post-pandemic. Despite this progress, the effects of the pandemic
continue to be felt, with many service users reporting that they do not feel
fully functional or fully healed.

During Ramadan this year, the helpline expanded its hours from 12:00 AM to
3:00 AM. This adjustment was made in response to feedback from service
users in the Pacific Time Zone, who expressed a need for support during the
late hours of the night due to feelings of struggle or loneliness. This
expansion marked the first phase of our plan to extend the helpline’s
operations to 24 hours, insha’Allah.

Since then, we have provided coverage with both male and female
counselors, distinguishing us from other Muslim helplines that operate with
fewer hours and offer only phone support. Service users have found our text
chat support particularly beneficial, especially when their household was
asleep or when they preferred to keep their conversations private. Our data
indicates that 50% of all crisis calls or texts are answered after 9:00 PM.

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Call Issues 2022, Naseeha Helpline

Call Issues 2023, Naseeha Helpline

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In 2023, we saw an increase in calls related to spiritual themes, such as faith and
jurisprudence. This rise can be attributed to community-level factors, including
the reopening of mosques, increased communal activities, personal goals, and
negative emotions or experiences related to faith. Additionally, macro-level factors
like global disasters, wars, and political controversies have impacted the well-
being of service users, who struggle to process these events.

• 61% of calls were from service users between the ages of 23 to 30
• 45% of text chats were from service users between the ages of 18 to 22
• Average call length was 22 minutes (ranging between 21 minutes to 30 minutes)

Trends

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Web Therapy

Naseeha’s Web Therapy Program was designed to provide free therapy for Muslim
clients across Canada. In 2022 and 2023, Naseeha proudly delivered over 1,800 free
therapy sessions to individuals, families, and couples ranging in age from 7 to 65.
These sessions addressed a wide range of issues, from stress and anxiety to more
complex cases such as domestic violence and suicidality. This initiative
underscores our deep commitment to making mental health care accessible to
those facing significant challenges, regardless of their financial situation. By
offering these essential services at no cost, we aim to support and heal those who
need it most.

The Web Therapy Program received overwhelmingly positive feedback from
clients, who highlighted the profound impact of accessible mental health care.
Many expressed gratitude for the support provided and emphasized the critical
need for mental health resources tailored to the Muslim community. By removing
barriers to access, we ensure that individuals facing mental health challenges can
seek the help they need without stigma or financial obstacles.

Our donors have been instrumental in supporting this initiative, primarily through
the Naseeha Annual Golf Tournament. This event brought together community
members to raise funds and awareness for mental health and therapy in the
Muslim community. Teams participated in golf to win prizes and work toward
donation goals. The community’s support has been crucial in enabling Naseeha to
offer these sessions to those in need.

Naseeha’s Web Therapy Program has become a well-known resource, recognized
by both Muslim and non-Muslim organizations as a supportive starting point for
Muslims seeking therapy as part of their mental health journey. Our commitment
remains to provide inclusive, barrier-free support to foster mental well-being for
everyone in the community, and Naseeha strives to continue this mission in the
years to come.

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Naseeha Therapy
Testimonial

1) What has your experience been like with Naseeha’s
Web therapy program?

2) In what ways has the web therapy program
impacted your life?

3) In your personal experiences, how important would
you say free therapy is to those dealing with difficult
challenges?

4) If Naseeha didn’t offer a free web therapy program,
would that impact your accessibility to mental health
support? If yes, please share how.

I have had an amazing experience with Naseeha's Web
Therapy program. I was a bit hesitant about getting
therapy over the phone, but once it got going my
clinician made me feel so comfortable and was able to
help me understand what I felt like and how to bring it to
words.

Web Therapy has helped me open up in ways I didn't
know how to before. I'm now able to understand that it
is okay to feel what I feel and talk about how it affects
myself, and those around me. This has significantly
changed my interactions with others and has taught
me to be kind to myself.

Free therapy for those who have issues with accessing
therapy can help people actually take the first step towards
wanting to better themselves and improve their situations.
Not everyone is able to get therapy because of how
expensive it is, but free therapy allows people to want to take
advantage of the service and get the help they need.

I would be way less likely to take on therapy if it wasn't free
or culturally understanding. Naseeha is doing an amazing
job helping people out there and I would definitely ask
people to promote and donate to them as they are making
this world a better place to live. I'm just one person who was
able to access support, but imagine how many more need it
and are unable to pay for it out there.

Education, Outreach &
Counselling

As we transitioned into a post-COVID world, Naseeha was at the forefront of
advancing mental health literacy across all age groups within the Muslim
community. Recognizing the barriers to accessing mental health resources,
we proactively offered workshops both virtually and in person. In recent years,
Naseeha significantly expanded its education and outreach efforts in
response to the growing demand for mental health support and the need to
engage with diverse communities. Our approach now included a variety of
programs designed to address the unique challenges faced by Muslim youth
and their families. Through these initiatives, we reached new audiences,
forged lasting partnerships, and developed impactful educational content
that empowered individuals and strengthened communities. Below is a
summary of some of the new psychoeducational programs and outreach
introduced this year.

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In September 2022, two senior staff members from Naseeha traveled to
Kingston to complete the ASIST T4T (Train-the-Trainer) certification. This
training certifies participants to train others in ASIST, a crucial workshop for
providing skilled intervention and safety planning for individuals
experiencing suicidal ideation. The certification has been essential for our
helpline work, as we frequently receive calls from individuals struggling with
such thoughts. Since becoming certified, we have trained two cohorts of 25
counselors and one cohort of community leaders and Imams from the
Greater Toronto Area. This training has enabled them to address and de-
escalate suicide crises within their communities. We plan to continue offering
this training to counselors and community leaders in the coming year.

Applied Suicide Intervention Skills Training (ASIST)

• 24

In January 2023 Naseeha launched the "Elevate" program, which focuses on
building resilience, confidence, and a strong Muslim identity among young
girls. The program ran two cohorts: the first from January to April 2023,
targeting girls aged 11-14. This cohort explored themes of faith, adolescence,
and what it means to be a Muslim female teenager in the 21st century, with
an emphasis on mental health and social awareness. The second cohort,
designed for older girls aged 14-17, focused on Building Resilience and ran for
four weeks in November 2023. Each cohort included 5-15 participants and
was held at the Naseeha office. All participants received workbooks and
resources to continue their growth post-elevate. Feedback from both
participants and their parents was collected before and after the program,
revealing a positive impact and a strong desire for future programming.

Elevate Program

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In January 2023, Naseeha welcomed six social work practicum students from
various universities across Ontario, thanks to the development of multiple
partnerships. These students supported our helpline with their diverse
backgrounds, experiences, and expertise in mental health. Naseeha takes
pride in providing a supportive environment for Muslim students of color to
enhance their social work skills while feeling accepted and valued. Practicum
students have been integral to our operations, significantly boosting our
helpline services. Their diverse expertise, including language skills, has
allowed us to serve a broader range of populations. Additionally, students
contributed to our Education and Outreach Department by developing and
delivering mental health programming in local mosques and schools and
planning interactive elements for our 2023 Educators’ Retreat. Their positive
contributions have been invaluable, and we look forward to welcoming more
practicum students in the future.

Practicum Opportunities

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In February 2023, Naseeha successfully hosted an Educators’ Retreat at
the Hilton Mississauga/Meadowvale, attracting 200 attendees. This event
was the result of months of detailed planning, preparation, and
coordination. Our education and outreach team diligently engaged
Islamic schools and Muslim educators to present Naseeha’s mission and
the retreat’s significance. Our marketing team secured sponsorships and
partnered with vendors, making the conference accessible to educators,
many of whom work in private schools with modest salaries. The retreat
provided educators with valuable networking opportunities, allowing
them to share experiences and discuss challenges related to mental
health care for themselves and their students. Attendees gained insights
into enhancing mental health literacy in their classrooms, contributing to
their professional development and student well-being.

Educators Retreat

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In recent years, the Muslim community in the Greater Toronto Area has
faced several crises, prompting Naseeha to take swift action in providing
support and fostering resilience. In response to the tragic incidents of
Islamophobia and Intimate Partner Violence (IPV), Naseeha played a
crucial role in offering immediate mental health support and facilitating
community healing. Our team provided crisis counseling, facilitated
community dialogues, and organized support groups to help those
affected navigate these challenging times. Through these efforts, we
aimed to restore a sense of calm and solidarity within the community,
ensuring that no one faced these crises alone.

We are grateful for the continued support of our community, which
enables us to carry out this important work and make a meaningful
difference in the lives of those we serve.

Community Crisis Response

• 28

Workspace

Before the pandemic, Naseeha was searching for a permanent home. With
the support of local business owners, our team operated from various
temporary office spaces in Mississauga. However, as the organization
expanded, we faced challenges with inadequate space for team meetings,
staff counselor training, and storage for promotional materials.

As we look ahead, we remain committed to fostering partnerships and
using this space as a hub for growth, collaboration, and community impact

In March 2022, we proudly opened the doors to our new office. This new
space not only allowed Naseeha to grow as a team but also provided a
welcoming environment to engage with key community partners, leaders,
and members in advancing our mission. Since moving into our new office, we
hosted six training sessions: four focused on enhancing our internal
counseling capacity and two dedicated to equipping external community
leaders. Notable guests included representatives from Jamiyah Singapore,
the Canadian Council of Imams, Mahmoud Abdur Rauf, MPP Omar Alghabra,
Mayor Bonnie Crombie, Peel Region Police, and many others.

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Financial Status

• 07

We have audited the financial statements of Naseeha Youth
Helpline (the “Organization”), which comprise the statement of
financial position as of December 31, 2023, and the statements of
operations, changes in net assets, and cash flows for the year
then ended, and notes to the financial statements, including a
summary of significant accounting policies. In our opinion, except
for the effects of the matter described in the Basis for Qualified
Opinion section of our report, the accompanying financial
statements present fairly, in all material respects, the financial
position of the Organization as of December 31, 2023, and the
results of its operations and its cash flows for the year then ended
in accordance with Canadian accounting standards for not-for-
profit organizations.

In common with many charitable organizations, the Organization
derives revenue from donations and contributions the
completeness of which is not susceptible to satisfactory audit
verification. Accordingly, verification of these revenues was
limited to the amounts recorded in the records of the
Organization.

Therefore, we were not able to determine whether any
adjustments might be necessary to recorded donations,
deficiency of revenue over expenses, cash flows from operations
for the years ended December 31, 2023, and 2022, current assets
as of December 31, 2023, and 2022, and net assets as at January 1
and December 31 for both the 2023 and 2022 years. Our audit
opinion on the financial statements for the year ended December
31, 2022, was modified accordingly because of the possible effects
of this scope limitation.

Qualified Opinion

Basis for Qualified Opinion

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We conducted our audit in accordance with Canadian generally accepted auditing standards. Our responsibilities under
those standards are further described in the Auditor's Responsibilities for the Audit of the Financial Statements section of
our report. We are independent of the Organization in accordance with the ethical requirements that are relevant to our
audit of the financial statements in Canada, and we have fulfilled our other ethical responsibilities in accordance with
these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis
for our qualified audit opinion.

Financial Statements

• 08

NASEEHA YOUTH HELPLINE

STATEMENT OF OPERATIONS

2023 $

REVENUE

DEFICIENCY OF REVENUE OVER
EXPENDITURES FOR THE YEAR

Donations and contributions

See accompanying notes

Grants

Program revenue

Amortization of deferred capital contributions [note 4]

EXPENDITURES

Programs and outreach [note 6]

Fundraising

General and administrative [note 7]

557,297

531,600

119,920

38,597

2,500

718,314

1,249,914

809,277

260,803

179,834

126,810

22,000

1,250

591,562

704,220

509,285

95,664

99,271

441,502

112,658

2022 $

Year ended December 31, 2023

Your

Money

at Work

Naseeha has emerged from the pandemic stronger, thanks to the
unwavering support of our community donors like you. Your generosity has
been crucial in advancing our mission to support those who struggle quietly
and face invisible challenges. With your help, we've secured grant funding
and sustained our vital programs. Without your continued support, Naseeha
would not be in a position to carry on this essential work.

Naseeha has also expanded its web therapy services, largely due to the
generosity of our donors. Your contributions were instrumental in hiring intake
managers, developing a therapy team, and offering free sessions on behalf of
those in need, enabling us to manage the increased demand for online
counseling. As a result, we provided over 1800 therapy sessions and reached
over 180 individuals.

In 2022, with the support of our generous donors, we enhanced our
counseling capacity by hiring 6 new staff counselors and 16 volunteer
counselors, expanding our team to 30 counselors. This larger team facilitated
the transition of Naseeha’s Helpline from operating 12 hours a day to 15 hours,
adding a crucial midnight to 3:00 AM time slot. To support these extended
hours, we recruited counselors from different time zones. Despite the
increase in hours, we sustained an overall answer rate of 85%. Our call
volumes have since risen to 6,000 a year, reflecting our expanded reach
across various provinces and states in North America. Since the phase one
expansion of our helpline and the new staff counselor hiring, we have
achieved an 82% answer rate, up 5% from the previous year.

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• 35

Additionally, your donations helped us grow our education and outreach programs.

We were able to hire two additional staff members to support our education and outreach
department. These staff developed new educational workshops, planned community events,
and built partnerships with organizations that share our goals, focusing on mental health literacy
across various age groups. Thanks to your support, we conducted a total of 50 new workshops
across more than 15 public and private schools in Ontario and partnered with multiple
organizations, including YMCA, ISAC, CASSA, TDSB, YRDSB, and others.

Your steadfast support has been essential to Naseeha’s growth and impact. We deeply
appreciate your commitment, which enables us to continue making a meaningful
difference in the lives of individuals and communities. Together, we will keep driving
positive change and enhancing mental health support for all. Thank you for being an
integral part of our journey.

Naseeha Mental Health is committed to becoming a transformative force in
mental wellness. Grounded in Islamic principles and propelled by evidence-
based research, our vision is to establish Naseeha as a leading institution
promoting culturally responsive care. We aim to inspire individuals and
families to embrace their mental health journeys with confidence and
strength. Our plans for 2024 and beyond include:

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Conclusion

Conclusion

As we look toward 2024 and beyond, Naseeha Mental Health is poised to
make an even greater impact on the lives of those we serve. By expanding
our services, deepening our community engagement, and ensuring
sustainable growth, we are committed to becoming a beacon of hope and
support for the Muslim community and beyond. Together, with the support
of our partners, donors, and the community, we will continue to break down
barriers, foster understanding, and empower individuals and families to
navigate their mental health journeys with dignity and strength.

CRA Registered Charity Number:

825501869 RR0001

US Federal Tax ID Number:

83-4406